Google Algorithm Update - Google Core Web Vitals
The latest major Google Algorithm update revolves around the Google Core Web Vitals. If you’re wondering what they are, you are not alone. Their impact is riveting the SEO community for sure. Click here to learn the basics you need to know about the Google Core Web Vitals.
Also, if you are not using Google Search Console, you need to connect your website, ASAP! That way you can receive vital information concerning the issues your website has that need changing/correction.
Google Algorithm Update December 2020
The latest Google Algorithm Update, called the December 2020 Core Update, apparently rolled on December 3rd or somewhere thereabouts. If you haven’t heard or read about it or paid any attention, here is your official notice.
The latest Google Algorithm Update, called the December 2020 Core Update, apparently rolled on December 3rd or somewhere thereabouts. If you haven’t heard or read about it or paid any attention, here is your official notice.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) December 3, 2020
Keep in mind that such roll outs could take up to four weeks or more to complete. Why do SEOs (or anyone who owns a website or web property) care about these updates? Because they mean that certain website(s) are going to experience a rapid decline in traffic.
Additionally, other websites could see an increase in traffic. Or, they could remain steady with little to no change. If your website experiences a decrease in traffic, there is likely an issue (or multiple issues) with your search engine optimization that you need to identify and address.
If you see an increase in traffic, this is likely due to your competitors getting zapped by Google. Which means that their ranking losses have become your ranking gains. But! In SEO, we never look a gift horse in the mouth, even if it’s due to a Google Algorithm Update.
If you experience ranking increases because of a Google update, that is the time to reverse engineer your competitors and see what they did wrong! Armed with that critical data, you need to craft an SEO plan that empowers you to maintain your newly found rankings.
To learn more about the update, follow this link: Google Algorithm Update December 2020.
